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What makes the new star smartphone from the world's leading mobile manufacturer stand out is its specs—not its design, which, though sober and clean, at the end of the day isn't anything drastically new.
Compared with recent products from Sony, Nokia and HTC, which have taken particular care to the look of their phones, the S3 lacks in daring. But, of course, design is always a matter of taste. You decide what you like.
A word about the two touch-sensitive buttons below the screen—on more than one occasion we ended up touching one of them by accident, activating the corresponding function (Back / Settings). This can especially happen when using the camera: the function quits out of nowhere, just because your finger happened to brush against the Back button. That's something to get used to if you don't want to make that mistake all the time.
One highly practical feature of the S3 is an LED at the top-left of the screen that flashes when you receive a notification and changes colour depending whether it's a text or an e-mail.
Other new ideas are Social Tag and Buddy Photo Share. These Samsung-made applications use face-recognition software to visually identify contacts in your phone so you can tag people more easily on Facebook, view their Facebook activity and share snaps with contacts via text message or e-mail (see below).
With all this onboard power, it'd be great to see some games and functions that make full use of all the S3's potential. While users of Tegra 3 phones can access all kinds of exclusive games developed specifically for this CPU in the Tegra Zone, developers are still waiting for Samsung's go-ahead to make games for its Exynos chips. In the end, this could make mobile gamers opt for a HTC One X or the upcoming LG Optimus 4X HD.





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